CEO of world’s biggest ad firm targeted by deepfake scam
10-05-2024 09:01 via theguardian.com

CEO of world’s biggest ad firm targeted by deepfake scam

Fraudsters impersonated WPP’s CEO using a fake Whatsapp account, a voice clone and YouTube footage used in a virtual meetThe head of the world’s biggest advertising group was the target of an elaborate deepfake scam that involved an artificial intelligence voice clone. The CEO of WPP, Mark Read, detailed the attempted fraud in a recent email to leadership, warning others at the company to look out for calls claiming to be from top executives.Fraudsters created a WhatsApp account with
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