Bumble is supposed to be empowering for women — so why is its latest billboard campaign so tone deaf?
The billboards have appeared across major cities, including on the London Underground (Picture:Twitter/Cluffalo)While Bumble prides itself on a female-first approach, the dating app firm came under fire this week for a billboard campaign labelled ‘sexist’ and ‘anti-women’.The posters, spotted in various cities, including on the London Underground, were at the centre of social media discussions on victim-blaming and misogynist language in recent days.In a post which has ga