In a world where design has the power to change the way we live, work, play and grow – it is more critical than ever that design, is good design. That is, design with purpose, humanity and integrity. This year’s Australian Good Design Awards theme, the Design Effect, is about pushing boundaries, co-designing closely, challenging conventions and harnessing the power of imagination to positively transform the ways we live, work, interact, strategise and lead.The Design Effect